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Universal therapy: A two-stage mediation model of the effects of stargazing tourism on tourists’ behavioral intentions
Journal of Destination Marketing & Management ( IF 7.158 ) Pub Date : 2021-03-10 , DOI: 10.1016/j.jdmm.2021.100572
Tao Li

Stargazing tourism has recently gained more academic attention. However, whether destinations are willing to develop this market largely depends on if stargazing tourism can become a sustainable competitive advantage for them. This study explores this important issue from the perspective of tourists. Based on the theories of peak experiences and conservation of resources, this study proposed a two-stage mediation model to examine how stargazing positively affects tourists' revisit and recommend intentions. Through two surveys, the study found that stargazing is positively related to tourists' revisit and recommend intentions. The positive relationship is mediated jointly through peak experiences and stress. The variable ‘peak experiences’ is the first-stage mediator, and the variable ‘stress’ is the second-stage mediator. In addition, the study also finds that the two-stage mediation is unique to stargazing tourism compared to other forms of leisure tourism (e.g. city sightseeing tourism). The findings of this study show the mechanism of how stargazing tourism positively influences tourists' perceptions and behavioral intentions. These findings show that stargazing tourism is valuable and inimitable from the perspective of tourists. Thus, developing stargazing tourism will create sustainable competitive advantages for destinations with rare starry night skies from the perspective of a resource-based view. This study reveals the academic and practical value of stargazing tourism. The findings of the study indicate the importance of reconsidering the effects of different forms of tourism. The study also has important implications for the development of stargazing tourism in areas with clear starry night skies.



中文翻译:

普遍疗法:观星旅游对游客行为意图的影响的两阶段调解模型

观星旅游最近获得了更多的学术关注。但是,目的地是否愿意开发这个市场很大程度上取决于注视旅游是否可以成为他们的可持续竞争优势。这项研究从游客的角度探讨了这一重要问题。基于高峰经验和资源保护的理论,本研究提出了一个两阶段调解模型,以研究观星光如何积极影响游客的重访和推荐意图。通过两项调查,研究发现观星与游客的重访和推荐意图成正相关。积极的关系是通过高峰经验和压力共同调解的。变量“高峰经历”是第一阶段的中介者,变量“压力”是第二阶段的中介者。此外,研究还发现,与其他形式的休闲旅游(如城市观光旅游)相比,两阶段调解是观星旅游所独有的。这项研究的结果表明,观星旅游如何积极影响游客的感知和行为意图的机制。这些发现表明,从游客的角度来看,观星旅游是有价值且不可或缺的。因此,从基于资源的角度出发,发展观星旅游将为夜空星空稀少的目的地创造可持续的竞争优势。这项研究揭示了观星旅游的学术和实用价值。这项研究的结果表明重新考虑不同形式的旅游业的影响的重要性。

更新日期:2021-03-10
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