COVID-19 brought the global tourism industry to a standstill. In response, various tourism stakeholders adopted innovative approaches such as virtual tours (VTs) to keep their attractions firmly in the minds of potential visitors. This study has integrated the Technology Acceptance Model (TAM) and Protective Action Decision Model (PADM) models to determine the factors that affect a person’s decision to adopt VTs as temporary alternatives during times of crises. Data were collected from a sample of 401 respondents after they had experienced at least one of the VTs simulating Egyptian heritage sites. The results show that the antecedents of the TAM and PADM models are effective in predicting users’ intention to adopt VTs and that adoption intention has a positive impact on the tendency to visit the actual site. In addition, practical implications are provided for site managers to consider when opting for VTs as a promotional tool or as an alternative product during times of crisis.

COVID-19使全球旅游业陷入停滞。作为响应，各种旅游业利益相关者采用了诸如虚拟旅行（VT）之类的创新方法，以将其吸引力牢牢地留在潜在游客的心中。这项研究已经整合了技术接受模型（TAM）和保护行动决策模型（PADM）模型，以确定影响个人在危机时期将VT用作临时替代品的决定的因素。在401名受访者中，他们经历了至少一个模拟埃及文化遗产的自然保护区后，从样本中收集了数据。结果表明，TAM和PADM模型的先验有效地预测了用户采用VT的意愿，并且采用意愿对访问实际站点的趋势具有积极影响。此外，