Though customer engagement (CE) and customer experience (CX) are recognized as key research priorities, empirically derived insight into their association with tourism customers’ ensuing value cocreation and destination revisit intent remains tenuous, in particular for first-time versus repeat customers. In response to this gap, we develop an S-D logic–informed model that tests the effects of tourism-based CE on CX, cocreation, and revisit intent. Our findings suggest that CE’s dimensions differentially affect CX and cocreation, which subsequently affects revisit intent. Second, we identify CE’s indirect effect on revisit intent, as mediated via CX and cocreation. Thus, the effect of CE on revisit intent is most pronounced under elevated CX and cocreation. Third, involvement is found to moderate the association between CX, cocreation, and revisit intent. Moreover, we identify significant CE, CX, cocreation, and revisit intent–based differences for first-time versus repeat customers. We conclude with important implications arising from our analyses and further research avenues.

尽管客户参与度（CE）和客户体验（CX）被认为是关键的研究重点，从经验上得出的洞见与他们与旅游客户的随之而来的价值创造以及目的地再访意图的关联仍然微弱，尤其是对于初次访问者和回头客而言。为了弥补这一差距，我们开发了一种SD逻辑信息模型，用于测试基于旅游的CE对CX，创建和重新访问意图的影响。我们的发现表明，CE的尺寸会不同地影响CX和结扎，进而影响重新访问的意图。其次，我们确定了CE通过CX和共创介导的对重访意图的间接影响。因此，CE对重访意图的影响在升高的CX和造血作用下最为明显。第三，发现参与可以缓和CX，造血和重访意图之间的关联。此外，我们确定了重要的CE，CX，创建和重新访问基于意向的差异（对于首次访问的客户和回头客）。我们的分析和进一步的研究途径对我们产生了重要的影响。