Purpose

This study aims to investigate the impact of enterprise social media (ESM) usage on employee agility through communication quality and visibility. Theory of communication visibility is used to explore the moderating role of ESM-related strain in the relationship among communication quality, visibility and employee agility.

Design/methodology/approach

The research model is analyzed using data from 240 Chinese employees of different companies. The proposed hypotheses are tested using structural equation modeling, hierarchical regression and mediation analysis.

Findings

Findings suggest that ESM usage is positively related to communication quality and visibility. Communication visibility mediates the relationship between ESM usage and employee agility. ESM-related strain reduces the relationship between communication visibility and employee agility. However, ESM-related strain has an insignificant moderating effect on the relationship between communication quality and employee agility.

Originality/value

The present study examines how employee agility is associated with ESM usage in the workplace. The mediating effects of communication quality and visibility are explored using a theoretical foundation. This study provides empirical evidence on how the impact of ESM on employee agility is transmitted through communication visibility. Lastly, the current study quantifies the advantages of ESM for organizations and may motivate managers to confidently deploy ESM in the workplace.