The objective of this research is to analyse the degree of implementation of the six dimensions of Marketing Promotion in shipbuilding sector and the relationship between this degree and performance. The combined analysis of all Marketing Promotion dimensions identifies an improvement in performance of the companies that have made the greatest effort in terms of Promotion, being this influence mainly notable among Asian competitors. The specific study of each dimension detects similar efforts conducted by shipyards in terms of Personal sale, Sales promotion and Sponsorship, while it reveals differences in the use of Advertising, Public Relations and Direct Marketing techniques.

中文翻译：

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市场推广的六个维度可以提高国际造船业的绩效吗？

本研究的目的是分析造船业营销促进六个维度的实施程度以及该程度与绩效之间的关系。对所有“营销推广”维度的综合分析表明，在推广方面做出最大努力的公司的绩效有所提高，这种影响主要在亚洲竞争者中尤为明显。各个方面的具体研究发现了船厂在个人销售，促销和赞助方面所做的类似努力，同时揭示了广告，公共关系和直销技术在使用上的差异。