Abstract

With the development of globalization, international communication and the coexistence of sports cultures are inevitable. The ‘Belt and Road Initiative’ has accelerated the growth of Sino-Russian cultural communication and has brought new opportunities and challenges. Sino-Russian trans-cultural sporting communication aims to develop the capital and conduit functions of agents such as sports enterprises, sports stars as well as sports consumers; and utilize technologies, power, rules, and conventions of governments and non-governmental organizations and other actors within the context of global capitalism and developing consumer cultures. Research shows that Sino-Russian trans-cultural sports communication incorporates more than simply the sports field leading into other areas such as youth development, cultural and educational communication, sports tourism, and cultural cooperation. However, a specific policy framework is still lacking and there is a need to develop a communication platform involving deeper integration of governmental and non-governmental organizations and enterprises. This paper thus argues that a Sino-Russian sports communication and cooperation framework should be constructed in the context of the Belt and Road Initiative if the initiative is to be successful.

摘要

随着全球化的发展，国际交流和体育文化的共存是不可避免的。“一带一路”倡议加快了中俄文化交流的步伐，带来了新的机遇和挑战。中俄跨文化体育交流旨在发挥体育企业、体育明星、体育消费者等代理人的资本和渠道功能；在全球资本主义和发展中的消费文化背景下，利用政府、非政府组织和其他参与者的技术、权力、规则和惯例。研究表明，中俄跨文化体育交流不仅仅包括体育领域，还包括青少年发展、文化教育交流、体育旅游、文化合作。但是，目前还缺乏具体的政策框架，需要建立一个政府与非政府组织和企业深度融合的交流平台。因此，本文认为，若要取得成功，应在“一带一路”倡议的背景下构建中俄体育交流与合作框架。