Abstract

The term ‘hyperlocal’ has become part of internet-era local news media vocabulary. In the UK, it symbolizes a twenty-first century style of community news provision which exists on the margins of the local media ecosystem. Mainstream media has lost traction in the ultra-local space, which has been increasingly populated by independent operators. This article proposes that independent hyperlocal publishing has borrowed elements from the mainstream, particularly the socially cohesive aspects. Applying subcultural theory to the working practices of 27 UK hyperlocal operators revealed that they were adopting a ‘make-do-and-mend’ bricolage culture (Lévi-Strauss, Claude. 1966. The Savage Mind. Oxford: Oxford University Press) which both retrieved and repurposed aspects of the mainstream (Hebdige, Dick. 2014. “After Shock: From Punk to Pornetration to “Let’s Be Facebook Frendz!!.” In Subcultures, Popular Music and Social Change. Newcastle: Cambridge Scholars Publishing). Working practices and business practices once prevalent in the parent culture were at the heart of hyperlocal activities. When viewed as a news subculture, hyperlocal operators were found to be resistant to the mainstream parent culture, yet they retrieved and repurposed elements of it in their daily activities.

摘要

“超本地化”一词已成为互联网时代本地新闻媒体词汇的一部分。在英国，它象征着存在于当地媒体生态系统边缘的二十一世纪社区新闻提供风格。主流媒体在超本地化领域失去了吸引力，独立运营商越来越多地占据这个领域。本文提出，独立的超本地化出版借鉴了主流元素，特别是社会凝聚力方面。将亚文化理论应用到 27 个英国超本地化运营商的工作实践中，结果表明他们正在采用一种“先做后补”的拼凑文化（Lévi-Strauss, Claude. 1966. The Savage Mind. Oxford: Oxford University Press）检索并重新利用主流的各个方面（Hebdige, Dick. 2014。“冲击之后：从朋克到色情到“Let's Be Facebook Frendz！！” 亚文化、流行音乐和社会变革。纽卡斯尔：剑桥学者出版社）。曾经在母文化中流行的工作实践和商业实践是超本地化活动的核心。当被视为新闻亚文化时，超本地化运营商被发现对主流母文化有抵抗力，但他们在日常活动中检索并重新利用其中的元素。