This study investigated the influence of the perceived value of ballet performances (personal, artistic, and sociocultural) on consumer satisfaction, trust, and intention to rewatch (revisit). Participants included 240 Americans, 272 South Africans, and 227 Koreans, for a total of 739 (female = 50.2%) who watched a ballet performance in the last two years (2019–2020). Measures included perceived value of ballet performances (personal, artistic, and sociocultural) consumer satisfaction, trust, and intention to rewatch (revisit). Following structural equation model analysis (using SmartPLS) we found perceptions of personal, artistic, and sociocultural value to enhance consumer satisfaction. Sociocultural value had an enhanced consumer trust, while personal and artistic value did not. Consumer trust mediated the relationship between consumer satisfaction and intention to rewatch (revisit).

这项研究调查了芭蕾舞表演（个人，艺术和社会文化）感知价值对消费者满意度，信任和重看（重访）意图的影响。参加者包括240名美国人，272名南非人和227名韩国人，总计739名（女性= 50.2％）在过去两年中（2019-2020年）观看了芭蕾舞表演。衡量标准包括芭蕾舞表演的感知价值（个人，艺术和社会文化），消费者满意度，信任度以及重新观看（重访）的意愿。通过结构方程模型分析（使用SmartPLS），我们发现了对个人，艺术和社会文化价值的感知，可以提高消费者的满意度。社会文化价值增强了消费者的信任度，而个人和艺术价值则没有。