The study is to present an integrative model of predictors and outcome of customer satisfaction in the fast food sector of Pakistan and also examine its effects. Moreover, we also examined the contingent effect of social trust and corporate social responsibility (CSR) on the relationship between customer satisfaction and brand loyalty. Offline and online survey was conducted with four hundred fast food customers; valid data were assessed and analyzed through structural equation modeling and moderation step-by-step approach. Results demonstrate that restaurant stimuli such as food quality, service quality, atmosphere, price, restaurant location and a variety of food have strong significant effects on customer satisfaction, and customer satisfaction engendered brand loyalty. Social trust has a positive significant impact on the relationship between customer satisfaction and brand loyalty, whereas on the other side CSR has insignificant impact on the association. The study has practical implications for both restaurateurs and government. Restaurateurs should ensure the safety standards of foods, and the government can take an initiative to set proper policy and maintain the food safety standards by regulation.

这项研究将提出一个预测模型和巴基斯坦快餐业客户满意度结果的综合模型，并检验其影响。此外，我们还研究了社会信任和企业社会责任（CSR）对客户满意度和品牌忠诚度之间关系的偶然影响。对400家快餐客户进行了离线和在线调查。通过结构方程建模和逐步评估方法评估和分析了有效数据。结果表明，诸如食物质量，服务质量，氛围，价格，餐馆位置和各种食物之类的餐馆刺激对顾客满意度有很强的显着影响，顾客满意度产生了品牌忠诚度。社会信任对客户满意度和品牌忠诚度之间的关系具有积极的显着影响，而另一方面，企业社会责任对协会的影响则微不足道。该研究对餐馆老板和政府都有实际意义。餐馆老板应确保食品安全标准，政府可以主动制定适当的政策并通过法规维护食品安全标准。