Although we are accustomed to thinking about technology as involving things—objects and processes—derived from scientific discoveries, science also creates a technology of ideas, ways of thinking both about the world and about human beings. And unlike “thing technology,” “idea technology” can have powerful effects even when the ideas are false. This paper discusses false idea technology, or ideology, and suggests mechanisms by which it can have effects on both individuals and societies. It discusses neuroscience as the “next frontier” of ideology that may change our conceptions of human nature.

中文翻译：

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理念技术与意识形态

尽管我们习惯于将技术视为涉及源自科学发现的事物（对象和过程），但科学也创造了一种思想技术，即关于世界和人类的思维方式。与“事物技术”不同，“创意技术”即使在创意错误的情况下也能产生强大的影响。本文讨论了错误的想法技术或意识形态，并提出了它可以对个人和社会产生影响的机制。它将神经科学讨论为意识形态的“下一个前沿”，可能会改变我们对人性的概念。