EXPRESS: Popping the Positive Illusion of Financial Responsibility Can Increase Personal Savings: Applications in Emerging and Western Markets,Journal of Marketing

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EXPRESS: Popping the Positive Illusion of Financial Responsibility Can Increase Personal Savings: Applications in Emerging and Western Markets
Journal of Marketing ( IF 11.5 ) Pub Date : 2020-11-23 , DOI: 10.1177/0022242920979647
Emily N. Garbinsky ₁ , Nicole L. Mead ₁ , Daniel Gregg ₁

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People around the world are not saving enough money. We propose that one reason people under-save is because they hold the positive illusion of being financially responsible. If this conjecture is ...

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