“Wine mom” discourse encourages American women to self‐deprecatingly bond over the stressors of parenting and touts alcohol use as necessary means for coping and escapism. Before the added stress of the COVID‐19 pandemic, whereby alcohol sales and consumption increased in the United States, rates of heavy drinking and alcohol‐related illnesses among US women have been steadily increasing. Exceeding the clinical markers of responsible alcohol use, “wine mom” discourse normalizes an inextricable link between alcohol misuse and expectations of (White, middle‐class) motherhood. Online communities and businesses emphasize “wine mom” discourse for self‐acceptance and bonding in response to the impossible demands of hegemonic motherhood. In this critique of “wine mom” discourse, we argue that although alcohol consumption is commonly touted as self‐care, this messaging operates in toxic ways that harms women and reinforces patriarchy. Applying Merton's strain theory, we argue that “wine mom” trends and related discourse encompass a harmful form of conformity, if not false resistance, to the strain of flawed cultural goals and lacking institutionalized supports for American mothers. We call for true rebellion, emphasizing positive discourse as well as structural changes and policy reforms to dismantle patriarchal barriers and hegemonic motherhood constraints to better support American families.

中文翻译：

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母亲需要更大的“帮助者”：对“酒鬼妈妈”话语的批评，认为这符合霸权密集的母亲身份

“酒妈”的话语鼓励美国妇女过分地约束父母的压力，并吹捧饮酒是应对和逃避现实的必要手段。在COVID-19大流行加剧压力之前，在美国，酒精的销售和消费量有所增加，在美国女性中，大量饮酒和与酒精有关的疾病的发生率一直在稳定增长。超过责任饮酒的临床指标，“酒妈妈”的话语规范化酒精之间存在不可分割的联系滥用和对（白人，中产阶级）母亲的期望。在线社区和企业强调“酒鬼妈妈”话语，以应对霸权母性的可能要求，以自我接纳和联系。在对“酒妈”话语的批评中，我们认为，尽管喝酒通常被吹捧为自我保健，但这种信息传递的方式有毒，损害了妇女并强化了父权制。应用默顿的紧张理论，我们认为“酒鬼妈妈”的趋势和相关话语包括有害的顺从形式，即使不是错误的抵制，也适用于有缺陷的文化目标和缺乏对美国母亲的制度化支持。我们呼吁真正的叛乱，