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Achievement-Based Sentimental Value as a Catalyst for Heirloom Gift-Giving
Journal of Consumer Psychology ( IF 4.0 ) Pub Date : 2021-03-07 , DOI: 10.1002/jcpy.1235
Daniel M. Grossman 1 , Ryan Rahinel 2
Affiliation  

Heirlooms are often created out of objects laden with sentimental value. This research asks whether specific subtypes of sentimental value are stronger catalysts for heirloom creation than others. We find that objects associated with achievements are perceived to be more suitable as heirlooms than those associated with enjoyment, even when controlling for the overall positivity of the association. Process evidence suggests this happens because heirloom creators (i.e., givers) have a primary motive to inspire their offspring to strive for accomplishments in their own right. In this regard, such heirlooms appear to be less about creators ensuring their personal achievement legacies are never forgotten, but more about creators leveraging their achievements to motivate the creation of larger, collective legacies by their families by those in following generations. Such findings have implications for both firms wishing to extend the life of the objects they produce and heirloom recipients who may stronger connect with the underlying intentions of the original possessing ancestors.

中文翻译:

基于成就的情感价值作为传家宝送礼的催化剂

传家宝通常由带有情感价值的物品制成。这项研究询问情感价值的特定亚型是否比其他亚型更能促进传家宝的创造。我们发现,与成就相关的对象被认为比与享受相关的对象更适合作为传家宝,即使在控制关联的整体积极性时也是如此。过程证据表明,这是因为传家宝的创造者(即给予者)有一个主要动机来激励他们的后代为自己的成就而奋斗。在这方面,这些传家宝似乎不是关于创造者确保他们的个人成就遗产永远不会被遗忘,而是更多关于创造者利用他们的成就来激励更大的创造,其家族的集体遗产由后代继承。这些发现对希望延长其生产的物品的寿命的公司和可能与原始拥有祖先的潜在意图有更强联系的传家宝接收者都有影响。
更新日期:2021-03-07
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