During the campaign period of the 2018 Presidential Election in Turkey, there was a burst in the number of tweets posted by both pro- and anti-government Twitter users. Both sides started their own hashtags and reached a total of 2 million tweets in only one day. We analyzed the content of 186,554 tweets from two opposing ideological camps to test the predictions of Moral Foundations Theory, which suggests that liberals and conservatives endorse different moral foundations. We scored each side's level of emphasis on different moral foundations using the Turkish Moral Foundations Dictionary and compared the two groups. Results revealed that the supporters of the conservative government in Turkey were more likely to endorse care, loyalty, and authority foundations of morality, as compared to those who oppose the conservative government. In addition, the general moral emphasis was higher in the tweets of the pro-government group. Being one of the first studies investigating the moral content of political tweets in a non-WEIRD context, the current study yields important findings regarding the external validity of the Moral Foundations Theory's predictions in different cultures.

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两个标签的故事：对土耳其亲政府和反政府推文的道德内容的考察

在土耳其 2018 年总统选举的竞选期间，亲政府和反政府推特用户发布的推文数量激增。双方都开始了自己的话题标签，仅一天时间就达到了总计200万条推文。我们分析了来自两个对立意识形态阵营的 186,554 条推文的内容，以检验道德基础理论的预测，这表明自由派和保守派支持不同的道德基础。我们使用土耳其道德基础词典对每一方对不同道德基础的重视程度进行评分，并比较了两组。结果显示，与反对保守政府的人相比，土耳其保守政府的支持者更有可能认可关怀、忠诚和权威的道德基础。此外，亲政府团体的推文对道德的普遍重视程度更高。作为在非 WEIRD 背景下调查政治推文道德内容的首批研究之一，当前的研究得出了关于道德基础理论预测在不同文化中的外部有效性的重要发现。