Coombs’s Situational Crisis Communication Theory suggests performance history, composed of relationship history and crisis history, intensify crisis responsibility attribution. Relationship history is organizations’ actual and perceived rapport with publics, while crisis history is an organization’s previous crises. Extant literature has only examined crisis history one-dimensionally. This study proposes the Crisis History Framework that provides insight into influential factors that can make crises more or less salient to individuals. Furthermore, the study introduces the Crisis History Salience Scale that can help crisis communications scholars conduct empirical research examining crisis history’s multiple facets. Moreover, the study offers suggestions for how crisis history considerations can inform proactive crisis management, key messaging, and strategy development during crises.

库姆斯的情境危机沟通理论认为，绩效历史包括关系历史和危机历史，可以加强危机责任的归因。关系历史记录是组织与公众之间的实际和可感知的融洽关系，而危机历史记录是组织以前的危机。现有文献仅一维地审查了危机历史。这项研究提出了“危机历史框架”，该框架提供了对可以使危机或多或少对个人产生重大影响的影响因素的见解。此外，该研究还引入了危机历史显着性量表，该量表可以帮助危机传播学者进行实证研究，以考察危机历史的多个方面。此外，该研究还提供了有关危机历史记录考虑因素如何为主动的危机管理，关键消息传递，