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Wild, stressful, or stupid: Que es Bandersnatch? Exploring user outcomes of Netflix’s interactive Black Mirror episode
Convergence: The International Journal of Research into New Media Technologies ( IF 2.4 ) Pub Date : 2021-03-05 , DOI: 10.1177/1354856521996557
Rebecca C Nee 1
Affiliation  

Prior scholarship related to interactive digital narratives (IDNs) typically has analyzed this emerging genre of storytelling on web-based platforms. The Bandersnatch episode of the Black Mirror series on Netflix offers a unique opportunity to explore the affordances and audience effects of IDNs appearing within a popular streamed TV program. This case study combines updated models of the uses and gratifications theory of media use with human–computer interaction frameworks to identify cognitive themes and emotional valences among Bandersnatch users, as expressed through tweets related to their experience. Findings show positive emotions were associated with perceived degree of control, as well as immersion or sense of flow. Gratifications associated with binge-type behavior on streaming services were also present. However, perceived realism, parasocial identification with the character, a need for a sense of completion, and the burden of choice created stress among many users. Social media served as a valuable ancillary vehicle for users to participate with others around the program, thus elevating the interactive narrative elements of the experience, which were otherwise limited and controlled.



中文翻译:

野性,压力性或愚蠢性:Ques es Bandersnatch吗?探索Netflix互动《黑镜》剧集的用户结果

与交互式数字叙事(IDN)相关的先前奖学金通常是在基于Web的平台上分析了这种新兴的叙事形式。Netflix上的《黑镜》系列的Bandersnatch插曲提供了一个独特的机会,可以探索流行的流媒体电视节目中出现的IDN的价格和受众影响。本案例研究将媒体使用的使用和满足理论的更新模型与人机交互框架相结合,以识别Bandersnatch用户之间的认知主题和情感价,这是通过与他们的经历相关的推文表达出来的。研究结果表明,积极的情绪与感知的控制程度,沉浸感或流动感有关。还存在与流服务上的狂暴型行为相关的满足感。然而,现实主义 与角色的超社会认同,对完成感的需求以及选择的负担在许多用户中造成压力。社交媒体是用户与该计划的其他人一起参与的宝贵辅助工具,从而提升了体验的交互式叙述元素,而这些元素在其他方面受到限制和控制。

更新日期:2021-03-07
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