Alcohol advertising is prevalent on social media. The current study sought to identify effective message types to pair with social media alcohol ads to minimise purchase intentions associated with exposure.

中文翻译：

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利用社交媒体评论减少酒类购买意向：一项在线实验

酒类广告在社交媒体上很普遍。目前的研究试图确定有效的消息类型以与社交媒体酒精广告配对，以尽量减少与曝光相关的购买意图。