This research note examines how framing influences attitudes toward artificial intelligence (AI). It uses an experiment embedded in a nationally representative online survey to test the effects of text-based frames and visuals on opinion about developing, funding, and banning AI. Participants exposed to a “social progress” frame reported greater support for AI than those exposed to a “Pandora’s box” frame. Images (virtual assistants, personal robots, menacing movie AIs, or none) did not influence opinion by themselves but interacted with textual frames to do so. The results extend our understanding of framing effects on public attitudes toward emerging technologies.

本研究笔记探讨了框架如何影响对人工智能（AI）的态度。它使用一个嵌入在全国范围内的具有代表性的在线调查中的实验来测试基于文本的框架和视觉效果对有关开发，资助和禁止AI的观点的影响。与“潘多拉魔盒”框架相比，处于“社会进步”框架的参与者对人工智能的支持更大。图像（虚拟助手，个人机器人，险恶的电影AI或没有）不会自行影响观点，而是与文本框架进行交互。结果扩展了我们对框架对公众对新兴技术态度的影响的理解。