It is reported in the literature that there are widespread adoption and use of Mobile Instant Messaging (M.I.M.) among businesses. However, there is a lack of academic publication in this area that demonstrates by means of a case study that the M.I.M. implementation for S.M.E.'s can improve operational processes. In this case study, the company recently moved much of its Product Ordering (P.O.) processes to a freely accessible M.I.M. app. The paper uses a combination of qualitative and quantitative analysis to evaluate the impact of the change. Quantitative and qualitative analysis confirms that the introduction has enhanced the P.O. process. The analysis shows that the timeline for the full P.O. process is significantly shortened. The speed of communication allowed faster processing, approval and delivery. The paper presents the first case study that looks at how M.I.M. processes can enhance an S.M.E.'s operations.

据文献报道，移动即时消息 (MIM) 在企业中得到广泛采用和使用。然而，该领域缺乏学术出版物，通过案例研究证明中小企业的 MIM 实施可以改善运营流程。在本案例研究中，该公司最近将其大部分产品订购 (PO) 流程转移到可免费访问的 MIM 应用程序中。本文采用定性和定量分析相结合的方式来评估变化的影响。定量和定性分析证实，引入增强了采购订单流程。分析表明，整个 PO 流程的时间线显着缩短。通信速度加快了处理、批准和交付的速度。