Purpose

The purpose of the paper was to know and evaluate consumption, preferences and the knowledge of labelling legislation about wild and farmed seafood products.

Design/methodology/approach

A sample survey on Sicilian families was conducted through a direct interviews between October 2015 and October 2016 to study the attitudes of Sicilian consumers towards wild and farmed fish and seafood products. A stratified two-stage sampling design was chosen with variable probability of inclusion of the units of first stage and 1,700 subjects were interviewed.

Findings

The results obtained showed that the 69.4% of respondent ate fresh fish at least once a week and the 86% of respondents consumed aquaculture products at least once a month. Also, the 77.3% of respondents did not know the current legislation on the labelling. Multiple correspondence analysis allowed to identified three profiles of Sicilian families and binary logit model was used to examine the factors that influenced different frequency of fresh fish consumption in general and farmed seafood products in particular.

Research limitations/implications

Extending the research throughout the Italian territory would have allowed further comparisons at the national level.

Practical implications

The research provides useful information on Sicilian consumers that could be used by policymakers and by marketing communications company.

Social implications

This research, on a restricted group of European consumers (Sicilian), characterised by living in an island, reinforce the knowledge regarding seafood consumers.

Originality/value

This study used a probabilistic sampling design and a face-to-face questionnaire which produce results more robust in compare to surveys used more frequently such as non-probabilistic sampling design.

中文翻译：

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西西里消费者对野生和养殖海产品的态度评估–抽样调查

目的

本文的目的是了解和评估野生和养殖海产品的消费，偏好和标签法规知识。

设计/方法/方法

通过在2015年10月至2016年10月之间进行的直接访谈，对西西里家庭进行了抽样调查，以研究西西里消费者对野生和养殖鱼类及海鲜产品的态度。选择分层的两阶段抽样设计，以可变的概率纳入第一阶段的单元，并采访了1,700名受试者。

发现

获得的结果表明，有69.4％的被调查者每周至少吃一次新鲜鱼，而有86％的被调查者每月至少吃一次水产养殖产品。另外，有77.3％的受访者不了解有关标签的现行法规。多重对应分析允许确定西西里人家庭的三个概况，二元logit模型用于检验影响一般和特别是养殖海产品的鲜鱼消费频率不同的因素。

研究局限/意义

将研究扩展到整个意大利领土将允许在国家层面进行进一步的比较。

实际影响

该研究提供了有关西西里消费者的有用信息，决策者和营销传播公司可以使用这些信息。

社会影响

这项针对以欧洲居民（西西里人）为特征的受限群体的研究，其特征是居住在一个岛屿上，从而加强了有关海鲜消费者的知识。

创意/价值

这项研究使用了概率抽样设计和面对面调查表，与使用频率更高的调查（例如非概率抽样设计）相比，问卷调查结果更为可靠。