ABSTRACT

This article analyses policy framing as a means of interest politics in the context of the European Union’s circular economy and bioeconomy agendas. It discusses the extent to which business actors engage with the concepts of circular economy and bioeconomy in their public communication, how they frame these concepts, and whether we can observe frame congruence with views held by key policymakers. Empirically the study compares the paper, plastics and bioplastics value chains using computer-assisted text analysis of industry and policy documents. The findings suggest that while industry actors proactively engage with both concepts, they diverge significantly in the ways they do so. This highlights the need to unpack business interests in order to account for frame varieties.

摘要

本文将政策框架作为欧盟循环经济和生物经济议程背景下的一种利益政治手段进行分析。它讨论了商业参与者在公共传播中与循环经济和生物经济概念进行互动的程度，他们如何构架这些概念以及我们是否可以观察到与主要决策者所持观点的构架一致。根据经验，该研究使用工业和政策文件的计算机辅助文本分析来比较纸，塑料和生物塑料的价值链。调查结果表明，尽管行业参与者积极参与这两个概念，但他们在行为方式上却存在很大分歧。这就突出了需要解开商业利益以考虑框架种类的问题。