Distance is a fundamental construct in International Business/International Management (IB/IM) research. It also has practical implications for the conduct of business across borders. In this introduction to this Point-Counter-Point exchange, I comment on the two perspectives on the role of diversity as a complement or substitute for the distance construct. I argue that this discussion has ramifications for not just the distance construct, but broader assumptions and tenets in the IB/IM literature.

中文翻译：

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作为多样性的距离：同一枚硬币的两个方面？

距离是国际商务/国际管理 (IB/IM) 研究的基本结构。它还对跨境业务的开展具有实际意义。在这个点对点交换的介绍中，我评论了多样性作为距离结构的补充或替代作用的两种观点。我认为这个讨论不仅对距离结构有影响，而且对 IB/IM 文献中更广泛的假设和原则有影响。