The UK government instruction to stay at home exemplifies how governments do things by saying things in a crisis. The force of the government slogan was amplified by its intertextual circulation in wider public discourse to produce an alignment between the duty of government to protect citizens, the spiritual mission of the Church and the public information role of the press. By analysing the rhetorical and sequential structure of promotional discourse with recourse to speech act, narrative and routine theory, we show how its authors concurrently use cognitive and empathetic interpellations to induce subjectivation, configuring pending accounts which not only involve recipients in scripts for restoring order (if … then … programming constructions) but also implicate them in restorative storylines (just as there and then … so here and now … mimetic constructions). The result is to overlay on the official inducement new voices of hope, conditioned by participation in a collaborative community, naturalising compliance.

英国政府关于待在家里的指示体现了政府在危机中如何通过说事来做事。政府口号的力量因其在更广泛的公共话语中的互文传播而得到放大，从而在政府保护公民的职责、教会的精神使命和新闻界的公共信息作用之间产生了一致性。通过借助言语行为、叙事和常规理论分析促销话语的修辞和顺序结构，我们展示了其作者如何同时使用认知和移情质询来诱导主观化，配置待处理的帐户，这些帐户不仅涉及脚本中的接收者以恢复秩序（如果……那么……编程结构）但也将它们包含在恢复性故事情节中（就像当时那里……现在这里……模仿结构）。结果是在官方诱导上叠加了新的希望之声，以参与协作社区为条件，使合规性自然化。