This study presents a retrospective on Journal of International Marketing (JIM) using bibliometrics. The study finds that the journal’s run has been characterized by continuous growth in publications and citations, with a dominant contribution base of authors from the United States. JIM authors have consistently shown a strong preference for quantitative research, with a decline in preference for qualitative research and a negligible increase in preference for mixed-methods research in recent years. The major themes in the journal include global branding, internationalization, cross-cultural marketing, and international relationship marketing. An exploration of the factors affecting article citations reveals that article attributes such as the conceptual method, empirical method, article length, title length, article age, and number of keywords play significant roles in increasing the number of citations. Authors affiliated with nonacademic institutions also have a significant and positive influence on total citations. The article concludes with directions for further research.

这项研究使用文献计量学对《国际营销杂志》（JIM）进行了回顾。研究发现，该期刊的运行以出版物和引文的持续增长为特征，其中来自美国的作者占主要的贡献基础。吉姆作者们一直显示出对定量研究的强烈偏好，近年来对定性研究的偏好下降，而对混合方法研究的偏好上升则微不足道。该杂志的主要主题包括全球品牌，国际化，跨文化营销和国际关系营销。对影响文章引用的因素进行的探索表明，诸如概念方法，经验方法，文章长度，标题长度，文章年龄和关键字数量之类的文章属性在增加引用次数方面起着重要作用。附属于非学术机构的作者对总引用也有重大而积极的影响。本文最后给出了进一步研究的方向。