Past research indicates that national narcissism (but not national identification) predicts support for anti-environmental policies, and that this effect is driven by national narcissists’ need to defend the group’s image. We hypothesized that although national narcissists might not support proenvironmental actions, they would support promoting a proenvironmental image of their nation (i.e., greenwashing). In five studies (overall N=2,231), we demonstrated that individuals high in national narcissism were less likely to support actual proenvironmental actions (Studies 2-5), but more likely to support greenwashing campaigns (Studies 1-3, 5), although not when greenwashing would involve financial costs incurred by the ingroup (Study 4). In Study 5, national narcissism predicted support for greenwashing as a political strategy—it was related to the preference for green image enhancement over green actions (controlling for proenvironmental attitudes and individual narcissism). We did not observe similar effects for national identification or right-wing political ideology. Implications for promoting proenvironmentalism across distinct groups are discussed.

过去的研究表明，民族自恋（而不是民族认同）预示着对反环境政策的支持，而这种影响是由民族自恋者捍卫团体形象的需求所驱动的。我们假设，尽管国家自恋者可能不支持环保行动，但他们将支持提高其国家的环保形象（即绿色清洗）。在五项研究中（总N= 2,231），我们证明了具有较高民族自恋意识的人不太可能支持实际的环保行动（研究2-5），但更有可能支持绿色清洗运动（研究1-3、5），尽管在绿色清洗涉及经济利益的情况下并非如此小组产生的费用（研究4）。在研究5中，国家自恋预测将支持绿色清洗作为一种政治策略，这与绿色形象增强而不是绿色行动（控制环境态度和个人自恋）有关。我们没有观察到对民族认同或右翼政治意识形态的类似影响。讨论了在不同群体之间促进环境保护的意义。