ABSTRACT

The article addresses framework conditions and imperatives created by COVID-19 for tourism sector with the aim to prioritise the concept of destination resilience. Resilience-oriented market framework is described within the fields that affect strategic positioning and product policy of destinations. The article introduces a conceptual integrative model of destination resilience elaborated in the context of the post-COVID19 framework conditions. The proposed directions of resilient orientation of tourism enterprises and destinations are justified with empirical evidence received from the survey on tour operators in Germany. The research suggests considerations for future product development of resilient tourism products based on local resources and competences. The component of personal resilience, mental wellbeing and spirituality is advocated for expansion of the destination value-chain. The research concludes that the concept of destination resilience ensures increase of tourist attractiveness of destinations and competitiveness of their product portfolio as well as innovative business models for tourism enterprises.

摘要

本文阐述了 COVID-19 为旅游业创造的框架条件和必要条件，目的是优先考虑目的地恢复力的概念。在影响目的地战略定位和产品政策的领域内描述了以弹性为导向的市场框架。本文介绍了在后 COVID19 框架条件的背景下阐述的目的地弹性概念综合模型。从对德国旅游运营商的调查中获得的实证证据证明了旅游企业和目的地的弹性定向的拟议方向是合理的。该研究建议考虑基于当地资源和能力开发弹性旅游产品的未来产品。个人韧性的组成部分，提倡心理健康和灵性以扩大目的地价值链。研究得出结论，目的地弹性的概念确保增加目的地的旅游吸引力和产品组合的竞争力以及旅游企业的创新商业模式。