E-marketplace platforms focus on attracting and retaining sellers to secure the platform’s long-term viability and success. Although sellers’ behavioral intentions have been linked to control modes deployed on e-marketplace platforms, little is known about how and why perceptions of input control and clan control affect sellers’ crucial behavioral outcomes. Drawing on IS control literature, we conducted two online surveys with sellers on Amazon (n = 286) and Etsy (n = 185). Our results revealed that perceived input control had a negative effect on sellers’ perceived usefulness, satisfaction, and continuance intentions, whereas positive effects were observed with perceived clan control. In addition, we find that intrinsic motivation mediates the observed direct effects. Our study contributes to the literature by introducing control modes in the context of e-marketplace platforms and examining the effects of input control and clan control on sellers’ beliefs, attitudes, and behavioral intentions. Furthermore, our study has important practical implications for platform providers in how to apply different control mechanisms and increase complementors’ willingness to keep contributing to e-marketplace platforms, thereby nurturing platform health and sustainability.

电子市场平台专注于吸引和留住卖家，以确保平台的长期生存能力和成功。尽管卖家的行为意图已经与部署在电子市场平台上的控制模式相关联，但人们对如何以及为什么对输入控制和宗族控制的看法会影响卖家的关键行为结果知之甚少。根据IS控制文献，我们在Amazon（n  = 286）和Etsy（n = 185）。我们的结果表明，知觉的投入控制对卖方的感知有用性，满意度和持续性意图有负面影响，而知觉的宗族控制则对积极的影响产生负面影响。此外，我们发现内在动机介导了观察到的直接影响。我们的研究通过在电子市场平台的上下文中引入控制模式并检查输入控制和宗族控制对卖方的信念，态度和行为意图的影响，为文献做出了贡献。此外，我们的研究对于平台提供商如何应用不同的控制机制并增强补充者为电子市场平台持续做出贡献的意愿具有重要的实际意义，从而培育了平台的健康性和可持续性。