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Changing dynamics and travel evading: a case of Indian tourists amidst the COVID 19 pandemic
Journal of Tourism Futures ( IF 5.8 ) Pub Date : 2021-02-11 , DOI: 10.1108/jtf-04-2020-0061
Vikas Gupta , Ignatius Cahyanto , Manohar Sajnani , Chetan Shah

Purpose

This study aims to analyse the factors that caused Indian tourists to avoid travelling abroad because of the recent outbreak of COVID-19 in 2020. It will also identify the relationship between the perceived risk of travelling and the probability of travel evading in India owing to COVID-19.

Design/methodology/approach

This study used an online structured questionnaire to collect data from Indian tourists to study six independent variables linked with their behavioural intentions (travel evading). The health belief model was used to examine tourist behaviour.

Findings

The results revealed a positive correlation between the perceived risk associated with COVID-19 and travel avoidance. Familiarity with COVID-19 was positively correlated with travel evading behaviours.

Practical implications

This study will assist stakeholders from around the world to adequately identify and thoroughly plan for logistical problems associated with travel such as travel insurance and pre-travel booking expenses to reduce travel evading behaviour and promote travel.

Originality/value

While a few studies have been conducted related to pandemics (Ebola, MERS-CoV, SARS), there is a paucity of literature that examines the factors which influence tourists’ travel evading behaviour owing to COVID-19. Moreover, most of the previous literature on pandemics is concentrated on American and European countries, whereas studies on the Indian sub-continent are very scarce. This study will fill this gap and will identify the factors which influence tourists in India to evade travel in response to COVID-19.



中文翻译:

动态变化和旅行逃避:印度游客在 COVID 19 大流行中的案例

目的

本研究旨在分析导致印度游客因 2020 年最近爆发的 COVID-19 而避免出国旅行的因素。它还将确定由于 COVID 而在印度旅行的感知风险与逃避旅行的可能性之间的关系-19。

设计/方法/途径

本研究使用在线结构化问卷从印度游客那里收集数据,以研究与他们的行为意图(旅行逃避)相关的六个自变量。健康信念模型被用来检验游客的行为。

发现

结果显示,与 COVID-19 相关的感知风险与避免旅行之间存在正相关关系。对 COVID-19 的熟悉程度与旅行逃避行为呈正相关。

实际影响

这项研究将帮助来自世界各地的利益相关者充分识别和全面规划与旅行相关的后勤问题,例如旅行保险和旅行前预订费用,以减少旅行逃避行为并促进旅行。

原创性/价值

虽然已经进行了一些与流行病(埃博拉病毒、MERS-CoV、SARS)相关的研究,但很少有文献研究因 COVID-19 而影响游客旅行逃避行为的因素。而且,以往关于流行病的文献大多集中在欧美国家,而对印度次大陆的研究非常少。这项研究将填补这一空白,并将确定影响印度游客逃避 COVID-19 旅行的因素。

更新日期:2021-02-11
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