Tourists’ risk perceptions have been studied extensively in tourism literature and are considered an important factor influencing destination choice. However, despite the extensive research, many earlier studies using symmetric approaches have not adequately succeeded in addressing the contrarian case – high visit intention despite having negative perceptions. Therefore, this study utilised both symmetric and asymmetric approaches to address the effects of tourists’ perceptions (i.e. risk perception, image, and attitude) and demographic factors on their visit intention. While the symmetric approach showed that Zika-related perceptions did not have an impact on destination visits, in the asymmetric approach, these same perceptions significantly influenced both high and low visit intentions. This study contributes to the existing knowledge of risk perceptions by highlighting the differences between the two methodological approaches. Destination marketers could utilise these findings to develop both mass marketing and target marketing strategies.

在旅游文献中对游客的风险感知进行了广泛的研究，被认为是影响目的地选择的重要因素。然而，尽管进行了广泛的研究，但许多早期使用对称方法的研究仍未能成功地解决逆势案件–尽管存在负面看法，但访问意愿很高。因此，本研究使用对称和非对称方法来解决游客的感知（即风险感知，形象和态度）和人口统计学因素对他们的访问意图的影响。尽管对称方法显示与寨卡相关的感知对目的地访问没有影响，但在非对称方法中，这些相同的感知显着影响了高访问意图和低访问意图。这项研究通过强调两种方法学方法之间的差异，为现有的风险认知知识做出了贡献。目的地营销人员可以利用这些发现来制定大规模营销和目标营销策略。