Consumers frequently engage in activities with others, such as visiting an art gallery with a friend or going to a sports match with a family member, and they tend to assume that sharing experiences with another person will make them more enjoyable (Caprariello and Reis 2013; Ratner and Hamilton 2015). However, navigating a shared experience – making decisions about pacing, sequencing and interacting with another person as the experience unfolds – can take consumers’ attention away from the activity, potentially reducing their enjoyment. In a series of studies in which consumers engage in real consumption experiences, we show that lack of clarity about a partner’s interests can distract consumers, making it difficult for them to focus on the shared activity and reducing their enjoyment of shared experiences relative to solo experiences. Notably, simple interventions can increase clarity of a partner’s interests and consumers’ enjoyment of shared activities, providing tools for service providers who want to retain customers and benefit from positive word-of-mouth.

消费者经常与他人进行活动，例如与朋友一起参观美术馆或与家人一起参加体育比赛，他们倾向于与他人分享经验会使他们更愉快（Caprariello and Reis 2013; Ratner和Hamilton，2015年）。但是，浏览共享的体验-在体验不断发展时做出关于步调，排序和与他人互动的决策-可能会使消费者的注意力从活动中移开，从而有可能降低他们的娱乐性。在一系列让消费者参与实际消费体验的研究中，我们表明，缺乏对合作伙伴利益的了解会分散消费者的注意力，从而使他们难以专注于共享活动，并且相对于单人体验，他们减少了共享体验的享受。尤其，