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Tourist Taxonomies of International Tourists Visiting Zimbabwe Using an Extended International Tourist Role Scale
Journal of Hospitality & Tourism Research ( IF 4.2 ) Pub Date : 2021-03-03 , DOI: 10.1177/1096348021996786
Charity Mapingure 1 , E. du Plessis 2
Affiliation  

Tourist typologies are generally criticized for having spatial biases because most of them were constructed in the context of the Western world. The study used an Extended International Tourist Role (EITR) scale to determine the typologies of international tourists to Zimbabwe. The augmented scale was subjected to reliability and validity tests, which yielded positive results. A factor–cluster analysis of 569 international tourists, yielded three distinct subgroups though with similar traits in certain dimensions. The clusters were named the independent tourist, the indifferent tourist, and the cautious new tourist. In the context of Zimbabwe, the cautious new tourist taxon is the most viable subgroup because of its size and available destination resources. However, for strategic planning, Zimbabwe should begin to embrace the independent tourist. The cautious new tourist is likely to mature into the independent tourist status, if the contemporary trends are anything to go by.



中文翻译:

使用扩展的国际游客角色评分表的津巴布韦国际游客的旅游分类法

人们普遍批评游客类型具有空间偏差,因为它们大多数是在西方世界的背景下构造的。该研究使用扩展的国际游客角色(EITR)量表来确定前往津巴布韦的国际游客的类型。扩大后的量表经过信度和效度测试,得出了积极的结果。对569名国际游客进行的因素-集群分析得出了三个不同的亚组,尽管在某些方面具有相似的特征。集群被命名为独立游客,冷漠游客和谨慎的新游客。在津巴布韦的背景下,谨慎的新游客分类群是最可行的子类别,因为它的规模和可用的目的地资源。但是,对于战略规划,津巴布韦应该开始接受独立游客。

更新日期:2021-03-03
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