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Depression Is Real: Developing a Health Communication Campaign in an Urban African American Community
Progress in Community Health Partnerships: Research, Education, and Action ( IF 1.284 ) Pub Date : 2020-01-01 , DOI: 10.1353/cpr.2020.0029
Baraka Muvuka , Ryan M. Combs , Nida M. Ali , Hazel Scott , Monnica T. Williams

BACKGROUND Depression is the leading cause of disability in the United States. African Americans are disproportionately affected owing to systemic and sociocultural factors. Stigma, denial, and inadequate knowledge on depression are significant barriers to mental help seeking. Addressing mental health literacy can improve mental health knowledge, management, and outcomes. West Louisville, a predominantly African American community, is of particular interest regarding mental health literacy given existing socioeconomic and health disparities. Boot Camp Translation (BCT), a community-based participatory research (CBPR) approach, enables the translation of medical guidelines into culturally relevant messages. OBJECTIVES To describe the use of the BCT approach in developing and implementing a culturally tailored health communication campaign designed to measurably increase referral to, and use of, services for depression in West Louisville. METHODS Using the BCT approach, a group of academics, community members, and health/public health professionals convened over 6 months to develop and implement a health communication campaign on depression. Process and outcome evaluations were conducted using quantitative and qualitative methods. RESULTS Our BCT was effective in engaging stakeholders, activating community members, and designing culturally informed health communication materials on depression. Although limited, our evaluation data suggest a modest increase in the evaluation and treatment of depression in West Louisville. CONCLUSIONS BCT offers a structured process for engaging stakeholders in developing culturally tailored health communication campaigns.

中文翻译:

抑郁是真实的:在城市非裔美国人社区开展健康传播运动

背景在美国,抑郁症是导致残疾的主要原因。由于系统和社会文化因素,非裔美国人受到不成比例的影响。对抑郁症的污名化、否认和知识不足是寻求精神帮助的重要障碍。解决心理健康素养可以提高心理健康知识、管理和结果。鉴于现有的社会经济和健康差异,西路易斯维尔是一个以非裔美国人为主的社区,对心理健康素养特别感兴趣。新兵训练营翻译 (BCT) 是一种基于社区的参与式研究 (CBPR) 方法,可将医疗指南翻译成与文化相关的信息。目标 描述 BCT 方法在开发和实施文化定制的健康传播运动中的使用,该运动旨在显着增加西路易斯维尔抑郁症服务的转诊和使用。方法 使用 BCT 方法,一群学者、社区成员和健康/公共卫生专业人员召集了超过 6 个月的时间来制定和实施关于抑郁症的健康宣传活动。使用定量和定性方法进行过程和结果评估。结果 我们的 BCT 在吸引利益相关者、激活社区成员和设计关于抑郁症的文化信息健康传播材料方面是有效的。尽管有限,但我们的评估数据表明西路易斯维尔抑郁症的评估和治疗略有增加。
更新日期:2020-01-01
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