In fact, information is not transmitted in a single message, but rather multiple messages are transmitted simultaneously and interact with each other as they are transmitted. Based on this phenomenon, a multi-information overlay network model that differs from the traditional network structure is first constructed on the basis of two classical network models, BA scale-free and WS Small World. When multiple messages are transmitted simultaneously, the competitive nature of the message affects the transmission process to some extent, and therefore a sense of competition for the message is introduced into the classical SIS model of infectious disease. Simulation experiments have shown that a sense of competition enhances or inhibits the spread of information to varying degrees, and that information with a high sense of competition has a greater scale of spread, in line with the real-life “Matthew effect”. In addition, the sense of competition also accelerates the spread of information. Therefore, it is possible to inhibit the spread of negative information by controlling the sense of competition, so as to achieve timely warning and control of negative information.

中文翻译：

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基于竞争意识的多信息混合网络传播模型

实际上，信息不是在单个消息中发送的，而是多个消息同时发送的，并且在发送时彼此交互。基于此现象，首先基于BA无标度和WS Small World这两个经典网络模型，构建了不同于传统网络结构的多信息覆盖网络模型。当同时发送多个消息时，消息的竞争性在一定程度上影响了传输过程，因此，对消息的竞争感被引入经典的传染病SIS模型中。仿真实验表明，竞争意识会在不同程度上增强或抑制信息的传播，并且具有高度竞争意识的信息具有更大的传播范围，与现实生活中的“马修效应”相符。另外，竞争意识也加速了信息的传播。因此，可以通过控制竞争意识来抑制负面信息的传播，从而实现对负面信息的及时警告和控制。