Eye movements as the indicators of human information processing have been studied in many domains. However, it is not clear how users’ eye movements differ among specific product attribute, while visual impression of a product plays a crucial part in distinguishing product designs. Therefore, this paper attempts to establish guidance for exploring eye tracking applications in design concept validations through two case studies. The first case study investigated the product attributes based on the theory of cognitive-affective emotions. The second investigated the product attributes for apparent functionality and affective quality. The eye movements of 105 participants were analyzed when they evaluated the products images. The results indicated that product attributes perceived in evaluation tasks can be predicted from eye movements. Moreover, compared to the new users, experienced users had a longer mean fixation duration and tended to form their impressions of the product from multiple components.

眼动作为人类信息处理的指标已经在许多领域进行了研究。然而，尚不清楚用户的眼球运动在特定产品属性之间有何不同，而产品的视觉印象在区分产品设计方面起着至关重要的作用。因此，本文试图通过两个案例研究为探索眼动追踪在设计概念验证中的应用建立指导。第一个案例研究基于认知-情感情感理论研究了产品属性。第二个调查了产品属性的明显功能和情感质量。在评估产品图像时，对 105 名参与者的眼球运动进行了分析。结果表明，在评估任务中感知的产品属性可以通过眼球运动来预测。而且，