Analyzing a retail layout accounting for how a shopper visually interacts with racks along their shopping path can help the retailer identify hot-warm-cold spots and better allocate products to racks in order to maximize revenue. We focus on estimating exposure (which locations are likely to be seen) and the intensity of exposure (how long are they seen) by accounting for the dynamic interaction between the human 3D field of regard with a physical rack layout. Our quantitative approach allows us to analyze the effect of varying layout design parameters (i.e., rack orientation, curvature, and height) on exposure considering both unidirectional and bidirectional travel. We also validate our approach through human participants in a virtual layout. We observed that curving racks in a layout with racks oriented 90° (i.e., perpendicular to the aisle) increase exposure by 3–121% over straight racks. Further, orientating curved racks at acute angles leads to substantially higher exposure (18–321%) over straight racks at 90°. Moreover, racks with a height just below shopper eye-height results in higher exposure over racks just above eye-height when top surfaces are accounted for as exposed. Considering the trade-off between exposure and layout floor space, when given an allowable 25% increase in floor space, we found feasible layouts that increased exposure ranging from 15–530% (over straight racks at 90°) depending on shopper scanning pattern, layout size, and traffic direction.

通过分析零售布局，了解购物者如何沿其购物路径与货架进行视觉交互，可以帮助零售商识别热-冷点，并更好地将商品分配到货架上，以最大程度地增加收入。通过关注人类3D视场与物理机架布局之间的动态交互，我们专注于估计曝光（可能会看到哪些位置）和曝光强度（他们会看到多长时间）。我们的定量方法使我们能够在考虑单向和双向行程的情况下分析各种版面设计参数（即，齿条方向，曲率和高度）对曝光的影响。我们还通过虚拟布局中的人类参与者来验证我们的方法。我们观察到，弯曲机架的方向为90°（即，垂直于过道）比平直的架子增加3–121％的曝光量。此外，将弯曲齿条定向成锐角会比在90°的直齿条高得多（18–321％）。此外，如果将顶面视为裸露，则高度刚好在购物者眼高以下的机架会导致曝光度高于刚好在眼高以上的机架。考虑到曝光量和版面面积之间的权衡，当允许的占地面积增加25％时，我们发现可行的版面会根据购物者的扫描方式将曝光量增加15％至530％（在90°的直架上），布局大小和交通方向。当顶部表面被视为裸露时，高度刚好在购物者眼高以下的机架会导致曝光度高于刚好在眼高以上的机架。考虑到曝光量和版面面积之间的权衡，当允许的占地面积增加25％时，我们发现可行的版面会根据购物者的扫描方式将曝光量增加15％至530％（在90°的直架上），布局大小和交通方向。当顶部表面被视为裸露时，高度刚好在购物者眼高以下的机架会导致曝光度高于刚好在眼高以上的机架。考虑到曝光量和布局面积之间的权衡，当允许的占地面积增加25％时，我们发现可行的布局会根据购物者的扫描方式将曝光量增加15％至530％（在90°的直机架上），布局大小和交通方向。