Multisided marketplaces have become fixtures in many contemporary industries. From Amazon to Google, platforms dominate entire markets and have become some of the world’s most valuable companies. Despite their success, these companies have a subtle but potentially fatal weakness: disintermediation. This occurs when buyers and sellers find each other on the platform and then bypass that very platform—and its commission—to complete their transaction directly, off of the platform. This article compiles and illustrates the causes of and remediations to platform disintermediation.

中文翻译：

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平台商业模式的致命弱点：去中介化

多边市场已成为许多当代行业的固定装置。从亚马逊到谷歌，平台主导着整个市场，并已成为一些世界上最有价值的公司。尽管取得了成功，但这些公司有一个微妙但可能致命的弱点：去中介化。当买卖双方在平台上找到对方，然后绕过该平台及其佣金，直接在平台外完成交易时，就会发生这种情况。本文汇编并说明了平台脱媒的原因和补救措施。