The experience of escaping the real world and losing oneself in a fictional one brings pleasure to many. We draw on the overarching theory of narrative transportation (see Gerrig, 1993) to advance knowledge in screen tourism. The aim is to develop and empirically test a conceptual model of TV series consumption, escapism, immersion, and travel intentions with partial least squares structural equation modelling (PLS-SEM). Results confirm that narrative transportation is a structured gradual process: TV series consumption first leads to escapism, escapism to immersion, immersion to travel intention. The mediated relationships (via escapism and immersion) between media consumption and travel intention are found to be significant. The novelty of our model lies in the travel-centred operationalizing of the narrative transportation theory. Based on our results, tourism marketers are advised to implement a tourism ad campaign building on the different stages of narrative transportation to create emotionally engaging tourism marketing products.

Impact statement

The main contribution of this research to society in general is that it recognises the cultural phenomenon of TV series consumption and the benefits of narrative transportation as a kind of travel-experience into a fantasy world. We map the stages of narrative transportation, exploring the journey from media consumption to travel intention; the data obtained is of relevance because filming locations often become popular tourist destinations. Whether tourism planners aim to reduce or increase tourist flows awareness of (1) the process of narrative transportation experienced by viewers, and (2) how this process influences travel intentions is key to the effective management of media-induced tourism flows.

中文翻译：

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叙事运输和旅行：逃避现实和沉浸式的中介作用

逃离现实世界并在虚构的世界中迷失自我的经验为许多人带来了快乐。我们利用叙事运输的总体理论（参见Gerrig，1993）来提高屏幕旅游的知识。目的是使用偏最小二乘结构方程模型（PLS-SEM）来开发和经验测试电视连续剧消费，逃避现实，沉浸和旅行意图的概念模型。结果证实叙事性运输是一个结构化的渐进过程：电视连续剧的消费首先导致逃避现实，逃避现实导致沉浸，沉迷于旅行意图。发现媒体消费与旅行意图之间的中介关系（通过逃避现实和沉浸感）很重要。我们的模型的新颖之处在于叙事运输理论的以旅行为中心的可操作性。

影响陈述

这项研究对整个社会的主要贡献是，它认识到电视连续剧消费的文化现象和叙述性运输的好处是进入幻想世界的一种旅行体验。我们绘制叙述性运输的阶段图，探索从媒体消费到旅行意图的旅程；获得的数据具有相关性，因为拍摄地点经常成为热门的旅游胜地。旅游计划者是否旨在减少或增加游客流量的意识，（1）观看者经历的叙事运输过程，以及（2）该过程如何影响旅行意图，这是有效管理媒体引发的游客流量的关键。