Purpose

Central to problems affecting effective university–business collaboration (UBC) is the lack of intensive communication in addition to some administrative issues. This paper aims to resolve this issue by use of a uniquely designed “UBC system.” It suggests establishing a unified business analytics portal as one of the most convenient ways of facilitating UBC. This research paper describes the development and functioning of the “UBC system,” which is capable of supporting universities and businesses in terms of the COVID-19 crisis and in enabling the implementation of innovations in their activities.

Design/methodology/approach

Several dozen organizations and students and graduates of different universities were selected to test the “UBC system.” This research was conducted in several phases. The “UBC system” was developed on the basis of Microsoft 365, which is a solution made on a single platform with the integrated operation of several applications (SharePoint [Easy-Quiz and Survey], Outlook, Teams, Power Automate and Power BI). The system collects, processes and compares the data; schedules online interviews; conducts intelligence quotient testing and surveys; and its business analytic reports and dashboards are shared on the internet and are accessible from any location and from any device.

Findings

The results of the given study suggest that establishing reliable and convenient online coordination through the “UBC system” can provide help in enabling efficient collaboration between universities and businesses – something that has gained special importance in the time of the COVID-19 pandemic. This paper provides a number of conclusions and recommendations to improve online cooperation between universities and businesses.

Practical implications

The system can be administered by state entities (such as the Ministry of Education) and by career development centers within universities. The use of these kinds of systems can become a permanent part of effective UBC. The “UBC system” will not only help overcome employment problems in times of crisis but also make it easier to analyze the real situation and to introduce and develop innovative trends by both businesses and universities through mutual cooperation in an automated mode.

Originality/value

The proposed “UBC system” platform was developed by the authors.

中文翻译：

---

COVID-19时代发展大学与企业之间协作的一种方式

目的

影响有效的大学与企业合作（UBC）的问题的核心是，除了一些行政问题之外，缺乏密集的沟通。本文旨在通过使用设计独特的“ UBC系统”来解决此问题。它建议建立统一的业务分析门户网站，作为促进UBC的最便捷方法之一。本研究报告描述了“ UBC系统”的开发和功能，该系统能够根据COVID-19危机为大学和企业提供支持，并能够在其活动中实施创新。

设计/方法/方法

选择了几十个组织以及来自不同大学的学生和毕业生来测试“ UBC系统”。这项研究分几个阶段进行。“ UBC系统”是在Microsoft 365的基础上开发的，Microsoft 365是在单个平台上完成的解决方案，集成了多个应用程序（SharePoint [简易测验和调查]，Outlook，Teams，Power Automate和Power BI） 。系统收集，处理和比较数据；安排在线面试；进行情报商测试和调查；它的业务分析报告和仪表板在Internet上共享，并且可以从任何位置和任何设备进行访问。

发现

给出的研究结果表明，通过“ UBC系统”建立可靠且方便的在线协调可以为大学与企业之间的有效合作提供帮助-在COVID-19大流行期间，这一点变得尤为重要。本文提供了一些结论和建议，以改善大学和企业之间的在线合作。

实际影响

该系统可以由州实体（例如教育部）和大学内的职业发展中心管理。使用此类系统可以成为有效UBC的永久组成部分。“ UBC系统”不仅有助于克服危机时期的就业问题，而且使企业和大学通过自动合作相互之间的合作，更容易分析实际情况，并引入和发展创新趋势。

创意/价值

作者开发了建议的“ UBC系统”平台。