ABSTRACT

This study explored how social norms around digital immigrants’ tablet adoption affect their new technology use using expanded social influence measures, including three types of social norms and subculture variables, along with the unified theory of acceptance and use of technology (UTAUT) variables. We found that social influence took a different role from UTAUT variables in predicting digital immigrants’ tablet adoption before and after a four-week community workshop – tablet training. Subjective norms (before training) and injunctive norms and subculture (following training) were significant determinants of intentions to use tablets while intention to use tablets (before training) and effort expectancy (before and after training) significantly predicted actual tablet use. Findings underscore that positively perceived social norms around digital immigrants as new technology adopters can increase their intention to use new technology, however, expected difficulties in using tablets are still impeding their adoption even when their actual knowledge of tablets improves overall.

摘要

本研究探讨了围绕数字移民平板电脑采用的社会规范如何影响他们使用扩展的社会影响措施，包括三种社会规范和亚文化变量，以及接受和使用技术的统一理论 (UTAUT) 变量。我们发现，在为期 4 周的社区研讨会（平板电脑培训）之前和之后，社会影响力与 UTAUT 变量在预测数字移民的平板电脑采用率方面发挥了不同的作用。主观规范（培训前）、禁令规范和亚文化（培训后）是使用平板电脑的意向的重要决定因素，而使用平板电脑的意图（培训前）和努力预期（培训前后）显着预测了实际平板电脑的使用。