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Do drivers dream of walking? An investigation of travel mode dissonance from the perspective of affective values
Journal of Transport & Health ( IF 3.2 ) Pub Date : 2021-02-26 , DOI: 10.1016/j.jth.2021.101015
Beatriz Mella Lira , Antonio Paez

Introduction

Subjective wellbeing is a topic that has attracted considerable attention in the transportation literature in recent years. As a result, there is a burgeoning literature that investigates the impacts of travel on subjective wellbeing, and how wellbeing, in turn, can influence behavior. An important aspect of subjective wellbeing are the affective reactions of people to their experiences.

Objective

The objective of this paper is to analyze the affective reactions of travelers with respect to various modes of transportation. In particular, we are interested in the potential for dissonance between primary mode of travel and the mode(s) of travel identified as evoking various affective reactions.

Materials and methods

The study is based on data collected from a sample of travelers in the city of Santiago, in Chile. Participants in the study were asked about their usual mode of travel, and then were asked to name their ideal mode(s) of transportation from the perspective of various affective reactions. The reactions we investigate are associated with the values of Freedom, Enjoyment, Happiness, Poverty, Luxury, and Status. Analysis is based on tests of independence and visualization techniques.

Results

The results indicate that users of public transportation experience the most dissonance in terms of affective reactions, and active travelers the least. For those travelers who experience dissonance, active travel is the mode most commonly associated with Freedom, Enjoyment, and Happiness, while public transportation is most commonly associated with Poverty. The automobile, in contrast, is the mode most commonly associated with Luxury and Status.



中文翻译:

驾驶员梦见走路吗?情感价值视角下的出行方式失调研究

介绍

主观幸福感是近年来在交通文献中引起相当大关注的一个话题。结果,出现了一个新兴的文献,研究了旅行对主观幸福感的影响以及幸福感如何影响行为。主观幸福感的一个重要方面是人们对其经历的情感反应。

客观的

本文的目的是分析旅行者对各种运输方式的情感反应。特别是,我们对主要出行方式与被识别为引起各种情感反应的出行方式之间潜在的不和谐感兴趣。

材料和方法

该研究基于从智利圣地亚哥市的旅行者样本中收集的数据。研究参与者被问及他们通常的出行方式,然后被要求从各种情感反应的角度命名他们理想的出行方式。我们调查的反应与自由,享受,幸福,贫穷,豪华和地位的价值观有关。分析基于对独立性和可视化技术的测试。

结果

结果表明,就情感反应而言,公共交通使用者经历的失调最多,而积极旅行者的经历最少。对于那些经历不和谐的旅客来说,主动旅行是最常与自由,享受和幸福相关联的方式,而公共交通则最常与贫困相关联。相比之下,汽车是最常与“豪华”和“身份”相关联的模式。

更新日期:2021-02-26
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