This article provides an overview of extant literature addressing consumer interaction with cutting-edge technologies. Six focal cutting-edge technologies are identified: artificial intelligence, augmented reality, virtual reality, wearable technology, robotics and big data analytics. Our analysis shows research on consumer interaction with cutting-edge technologies is at a nascent stage, and there are several gaps requiring attention. To further advance knowledge, our article offers avenues for future interdisciplinary research addressing implications of consumer interaction with cutting-edge technologies. More specifically, we propose six main areas for future research namely: rethinking consumer behaviour models, identifying behavioural differences among different generations of consumers, understanding how consumers interact with automated services, ethics, privacy and the blackbox, consumer security concerns and consumer interaction with new-age technologies during and after a major global crisis such as the COVID-19 pandemic.

本文概述了有关利用尖端技术与消费者互动的现有文献。确定了六种重点前沿技术：人工智能，增强现实，虚拟现实，可穿戴技术，机器人技术和大数据分析。我们的分析表明，消费者与尖端技术互动的研究尚处于初期阶段，存在一些空白需要引起注意。为了进一步提高知识，我们的文章为未来的跨学科研究提供了途径，以解决消费者与尖端技术交互的影响。更具体地说，我们提出了六个主要领域，供未来研究之用：重新思考消费者行为模型，识别不同代消费者之间的行为差​​异，