The neoclassical ideal has defended the idea that markets, in a context of limited regulation, reach an optimal equilibrium automatically. We analyze this assertion in an applied manner with a case study of the emerging online market of intermediation of tourist apartments. The lack of regulation in this market causes many social and economic impacts on local communities, which can jeopardize the survival of the activity. We conclude that an analysis of markets that considers only prices results in a limited view. All externalities and their effects on the population must be taken into account, as well as the interests of the individuals involved, apart from profit‐making.

中文翻译：

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为什么新兴旅游市场需要监管

新古典主义的理想捍卫了这样的观点，即在有限的监管范围内市场会自动达到最佳均衡。我们以一个新兴的旅游公寓中介在线市场案例研究为基础，以实用的方式分析了这一断言。该市场缺乏监管，会对当地社区造成许多社会和经济影响，这可能会危害该活动的生存。我们得出的结论是，仅考虑价格的市场分析结果有限。除了获利之外，还必须考虑所有外部性及其对人口的影响，以及所涉个人的利益。