Right‐wing online news media have emerged in many countries as an important force in the media landscape, positioning themselves as an alternative to a perceived political and media mainstream. This article studies these sites as a cornerstone of right‐wing digital news infrastructures in six Western democracies (Sweden, Denmark, Germany, Austria, the United Kingdom, and the United States). Drawing on content analyses of websites and social media accounts on Facebook and Twitter as well as on audience metrics, the article analyses content supply and audience demand structures, as well as organizational and thematic characteristics of seventy alternative right‐wing online news sites. We find that a country’s media and political context, in particular the representation of right‐wing positions in the political and legacy media sphere, can explain variation in the supply of—and demand for—right‐wing news across countries, but is mitigated by transnational audiences. At the same time, we can account for cross‐national heterogeneity of news sites, ranging from sites with a “normalized” appearance to more radical sites that clearly set themselves apart from legacy news outlets in terms of their thematic categories, their funding strategy, and their organizational transparency, leading to various types of digital right‐wing “alternatives” to mainstream news.

中文翻译：

---

超越布雷特巴特：比较六个西方民主国家的右翼数字新闻基础设施

右翼在线新闻媒体已在许多国家崛起，成为媒体领域的一支重要力量，将自己定位为公认的政治和媒体主流的替代品。本文研究了这些站点，将其作为六个西方民主国家（瑞典，丹麦，德国，奥地利，英国和美国）右翼数字新闻基础设施的基石。借助对Facebook和Twitter上的网站和社交媒体帐户的内容分析以及受众指标，本文分析了内容供应和受众需求结构以及70个替代右翼在线新闻网站的组织和主题特征。我们发现一个国家的媒体和政治环境，特别是政治和传统媒体领域中右翼立场的代表，可以解释各国右翼新闻的供求差异，但跨国受众可以缓解这种情况。同时，我们可以说明新闻网站的跨国异质性，从具有“规范化”外观的网站到更激进的网站，这些网站在主题类别，资金策略，以及它们的组织透明性，导致各种类型的数字右翼“替代品”成为主流新闻。