Resistance to Persuasion (RP) is an important construct allowing to understand attitude change (or its absence) after persuasive attempts. Theorized as an individual attribute, no research has yet investigated the potential presence of prescriptive norms of judgment surrounding the display of RP by individuals. In line with the prevalence of individualistic values within occidental societies—where individuals are expected to be self‐determined, autonomous, self‐reliant, confident, and skillful—the present contribution therefore investigated whether displaying RP was subjected to social valorization. A first study, using a self‐presentation paradigm (within subjects, N = 106), showed that displaying RP conveyed a negative image of oneself. A second study, using a social judgment task (between subjects, N = 189), showed that targets displaying high RP were seen as less warm but more competent than targets displaying low RP. This effect was conceptually replicated in a third study using a different social judgment task (between subjects, N = 219). These results are interpreted in terms of social power and resistance to social influence. Practical implications are then discussed from two important perspectives: (a) the potential usefulness of power priming as a way to increase RP; (b) social norms surrounding RP as crucial moderators of intervention outcomes (e.g., focusing on critical thinking promotion). The existence of social valorization of not being resistant could be leveraged and could be crucial for applied psychologists, especially to optimize interventions aiming to fight against the spread of conspiracy theories and fake news among the public.

中文翻译：

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抵抗还是不抵抗？调查抵抗说服的规范特征

抵抗说服力（RP）是一种重要的结构，可以理解说服力尝试后的态度变化（或不存在态度变化）。从理论上将其作为个人属性，尚无研究调查围绕个人展示RP的规范性判断规范的潜在存在。与西方社会中普遍存在的个人主义价值观相一致（在西方社会中，人们期望个体是自决，自治，自力更生，自信和熟练的），因此，本研究调查了展示RP是否受到社会重视。一项使用自我陈述范式（在受试者中，N  = 106）的第一项研究表明，展示RP传达了自己的负面形象。第二项研究，使用社会判断任务（在受试者之间，N  = 189），表明显示高RP的目标比显示低RP的目标更不温暖，但能力更强。在第三项研究中，使用不同的社会判断任务（在受试者之间，N = 219）。这些结果是根据社会力量和对社会影响的抵抗力来解释的。然后从两个重要的角度讨论了实际的含义：（a）功率启动作为增加RP的方法的潜在用途；（b）围绕RP的社会规范是干预结果的关键调节器（例如，专注于批判性思维的提升）。可以利用不抗拒的社会价值评估的存在，这对于应用心理学家来说可能至关重要，尤其是优化旨在打击阴谋论和假新闻在公众中传播的干预措施。