Competitiveness is inevitable in a highly dynamic and rapidly changing technological situation. A proper linkage among business strategies is a key to developing a sustainable competitive advantage, enhance business performance, and to cope with global competition and rapidly changing environment. Drawing on the configuration theoretic approach, this study posits that firms can improve overall performance through accurate alignment of business strategies. Strategic fit is an emerging concept to make strategy effective. This study empirically tests a conceptual model within a sample of 320 respondents from the telecommunication industry of Malaysia. Data were analyzed with statistical software SMART-PLS, which is recently used by numerous studies. This article concludes strategic fit significantly and positively moderate the relationship of business strategies and knowledge management strategies with business performance. Results show that business strategy (innovation and competitive advantage) and knowledge management strategy (codification and personalization) have a significant and positive impact on business performance. Although this research expands our understanding of the strategic fit importance in business performance, however, worthwhile prospects of future research remain, this study is limited to monomethod and only two exogenous variables are studied, future research can use mixed-method and other factors that can influence business performance.

中文翻译：

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战略匹配的调节效应提升企业绩效：来自电信行业的实证证据

在高度动态和快速变化的技术形势下，竞争力是不可避免的。业务战略之间的适当联系是发展可持续竞争优势、提高业务绩效以及应对全球竞争和瞬息万变的环境的关键。本研究利用配置理论方法，假设公司可以通过准确调整业务战略来提高整体绩效。战略契合是使战略有效的新兴概念。本研究对来自马来西亚电信行业的 320 名受访者样本中的概念模型进行了实证测试。数据使用统计软件 SMART-PLS 进行分析，该软件最近被许多研究使用。本文总结了战略契合度，并积极调节了企业战略和知识管理战略与企业绩效的关系。结果表明，企业战略（创新和竞争优势）和知识管理战略（编码和个性化）对企业绩效有显着的积极影响。虽然本研究扩大了我们对战略匹配在企业绩效中重要性的理解，但是，未来研究的有价值的前景仍然存在，本研究仅限于单一方法，只研究了两个外生变量，未来的研究可以使用混合方法和其他因素影响经营业绩。结果表明，企业战略（创新和竞争优势）和知识管理战略（编码和个性化）对企业绩效有显着的积极影响。虽然本研究扩大了我们对战略匹配在企业绩效中重要性的理解，但是，未来研究的有价值的前景仍然存在，本研究仅限于单一方法，只研究了两个外生变量，未来的研究可以使用混合方法和其他因素影响经营业绩。结果表明，企业战略（创新和竞争优势）和知识管理战略（编码和个性化）对企业绩效有显着的积极影响。虽然本研究扩大了我们对战略匹配在企业绩效中重要性的理解，但是，未来研究的有价值的前景仍然存在，本研究仅限于单一方法，只研究了两个外生变量，未来的研究可以使用混合方法和其他因素影响经营业绩。