This paper aims to find out the sustainability of ecotourism in Cameron Highlands by analyzing thoroughly the current conditions of ecotourism in Cameron Highlands using strengths, weaknesses, opportunities and threats analysis, a strategic planning technique. Based on the analysis, strategies for achieving sustainable tourism development are then developed. Data of the study are collected via questionnaire distribution that involves local experts from the Highlands. Our results indicate that opportunities and strengths outweigh threats and weaknesses, respectively. It is undeniable from the results that the Highlands have great potentials to be an attractive ecotourism spot in the region. However, the Highlands are yet able to meet the sustainability requirements due to inadequate conservation efforts for the environment. The findings of our study are of great importance to the policy makers in developing sustainable strategies to enhance ecotourism activities and to reduce environmental damages in the Highlands.

中文翻译：

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通过优势、劣势、机遇和威胁分析实现可持续生态旅游发展战略：马来西亚金马伦高原的案例

本文旨在通过使用优势、劣势、机遇和威胁分析（一种战略规划技术）彻底分析金马伦高原生态旅游的现状，找出金马伦高原生态旅游的可持续性。在分析的基础上，制定实现可持续旅游发展的战略。该研究的数据是通过涉及高地当地专家的问卷分发收集的。我们的结果表明，机会和优势分别大于威胁和劣势。不可否认的是，高地具有成为该地区有吸引力的生态旅游胜地的巨大潜力。然而，由于对环境的保护力度不足，高地尚未能够满足可持续性要求。