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Bricolage in environmental entrepreneurship: How environmental innovators “make do” at the bottom of the pyramid
Business Strategy & Development ( IF 4.8 ) Pub Date : 2020-04-21 , DOI: 10.1002/bsd2.112
Jackson Musona 1 , Helena Sjögrén 1 , Kaisu Puumalainen 1 , Pasi Syrjä 2
Affiliation  

Previous studies have discussed extensively the development of business solutions in resource‐constrained environments. However, understanding how local entrepreneurs engaged in environmental innovation can overcome resource constraints at the bottom of the pyramid (BOP) remains an under‐researched area. Under the theoretical framework of bricolage, this study thus adopts a cross‐sector multiple case study approach to provide empirical evidence on how social and environmental entrepreneurs in Kenya design low‐cost solutions to environmental problems and for people at the BOP. The study considers environmental bricolage as a method of innovation ingenuity for social‐environmental entrepreneurs. Network, marketing, waste material, and skills and knowledge bricolage are identified as mechanisms for addressing resource challenges by social and environmental entrepreneurs when creating low‐cost and superior‐value solutions at the BOP. The study further highlights the critical role of boundary‐spanning organizations, the government, external knowledge, and technology.

中文翻译:

环境企业家精神中的Bricolage:环境创新者如何“做事”在金字塔底层

先前的研究广泛讨论了资源受限环境中业务解决方案的开发。但是,了解从事环境创新的本地企业家如何克服金字塔底层(BOP)的资源限制仍然是研究不足的领域。因此,在Bricolage的理论框架下,本研究采用跨部门的多案例研究方法,为肯尼亚的社会和环境企业家如何设计低成本的环境问题解决方案以及为BOP的人们提供经验证据。该研究认为,环境贿赂是社会环境企业家创新创造力的一种方法。网络,营销,废料,技能和知识贿赂被认为是在BOP上创建低成本和高价值解决方案时解决社会和环境企业家资源挑战的机制。该研究进一步强调了跨边界组织,政府,外部知识和技术的关键作用。
更新日期:2020-04-21
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