Individuals are regularly made responsible for risks they wish to take: one can consent to processing of personal data, and decide what to buy based on risk information on product labels. However, both large‐scale processing of personal data and aggregated product choices may carry collective risks for society. In such situations, governance arrangements implying individual responsibility are at odds with uncertain collective risks from new technologies. We, therefore, investigate the governance challenges of what we call risk personalization: a form of governance for dealing with uncertain collective risks that allocates responsibility for governing those risks to individuals.

中文翻译：

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风险个性化：通过个人决策控制不确定的集体风险

定期让个人对他们希望承担的风险负责：人们可以同意处理个人数据，并根据产品标签上的风险信息来决定购买什么。但是，大规模处理个人数据和汇总产品选择都可能给社会带来集体风险。在这种情况下，暗示个人责任的治理安排与新技术带来的不确定的集体风险相矛盾。因此，我们调查了所谓的风险个性化的治理挑战：一种用于处理不确定的集体风险的治理形式，该治理形式将治理风险的责任分配给个人。