The quest for gender economic equality is becoming a component of corporate and transnational institutional antipoverty initiatives in the Global South. Framed as “smart economics,” this approach explicitly ties women's empowerment to economic growth. On one hand, this framework employs a discursive construction that depicts women as attentive, family‐oriented entrepreneurs and caregivers who are more likely than their male counterparts to invest in their household and in their children's future; on the other hand, it involves a set of practices that register and reward women's participation. The smart‐economics movement operates on both public and private registers, ranging from women‐oriented government welfare programs to NGO‐managed microcredit schemes and, in this article, corporate actors and public–private partnerships engaged in agricultural value chains. Here we examine recent smart‐economic coffee industry initiatives, namely, a case study of microbatched “women's coffee” projects such as Allegro Coffee's Cafe La Duena. We explore how coffee‐market value‐chain discourses and economic actions affect gendered ideologies and agricultural practices in coffee‐producing communities. We compare the impact on members of an Oaxacan (Mexican) fairtrade, organic producer organization that has implemented a women's microbatching coffee initiative relative to other organizations that have not adopted such programs. We find that although the program fails to demonstrate improvements in gender equity by reducing agricultural asset gaps or enhancing women's economic decision‐making power, landownership, or access to important agrotechnical services, it does lead to practical changes that are positively correlated with an increase in women's organizational participation, an openness of both women and men to gender‐equity programs and services, and women's increased access to land titles. Smart‐economic depictions of women as caring entrepreneurs also found a mixed reception in coffee communities: although women producers agreed with the notion that their coffee is superior, their risk aversion countered the entrepreneurial imaginary.

中文翻译：

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建设女性咖啡农：公司明智的经济举措是否能促进农业价值链中的性别平等？

对性别经济平等的追求正成为全球南方公司和跨国机构反贫困倡议的组成部分。这种方法被称为“智能经济学”，明确地将赋予妇女权力与经济增长联系起来。一方面，该框架采用了一种话语结构，将妇女描述为专心的，面向家庭的企业家和照料者，她们比男性更可能投资于家庭和子女的未来。另一方面，它涉及到一系列登记和奖励妇女参与的做法。智慧经济学运动在公共和私人登记册上都有运作，范围从面向妇女的政府福利计划到由非政府组织管理的小额信贷计划，在本文中，参与农业价值链的公司参与者和公私伙伴关系。在这里，我们考察了近期智能经济型咖啡行业的举措，即对Allegro Coffee的Cafe La Duena等微批次“女性咖啡”项目的案例研究。我们探索咖啡市场价值链的论述和经济行为如何影响咖啡生产社区中的性别意识形态和农业实践。我们比较了对实施了妇女微配料咖啡计划的瓦哈坎（墨西哥）公平贸易，有机生产商组织的成员相对于未采用此类计划的其他组织的影响。我们发现，尽管该计划未能通过减少农业资产缺口或增强妇女的经济决策权，土地所有权，或获得重要的农业技术服务，这确实导致了实际变化，这些变化与妇女组织参与的增加，男女对性别平等计划和服务的开放以及妇女获得土地所有权的增加成正相关。在咖啡社区中，将女性描述为有爱心的企业家的精明经济见解也令人喜忧参半：尽管女性生产者同意她们的咖啡品质卓越的观点，但她们的风险规避与企业家的想象力背道而驰。