Abstract

This paper provides a novel approach to management education (online classes) design by using a combined approach of clustering (based on student engagement level in online mode) and conjoint analysis to design relevant online classes for different segments of management students. We base our study on the responses received from 280 business management students in a University in the eastern part of India. The findings bring those attributes to the light which are most important to different segments of management students based on the level of their engagement in online classes. This will help course instructors in management education to design better online classes.

摘要

本文提供了一种管理教育（在线课程）设计的新方法，通过使用聚类（基于在线模式下的学生参与度）和联合分析的组合方法为不同的管理专业学生设计相关的在线课程。我们的研究基于印度东部一所大学 280 名商业管理专业学生的反馈。根据管理专业学生在在线课程中的参与程度，研究结果揭示了这些属性对不同领域的管理学生最重要。这将有助于管理教育的课程讲师设计更好的在线课程。